Wikipedia defines A self-fulfilling prophecy as a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior.
“I need a new Blackberry. I can’t work without one.”
“I have to have an IPhone!”
We justify these wants and desires by using new technology to modify our work and personal lives in such a way that we become dependent on it. What did we do before email, texting, Twitter, smartphones, iPads, Facebook, Kindles? We survived; indeed, we thrived. Business got done, profits were made, and we managed to stay in contact with each other.
Yes, new technologies have made things easier. For example, I found the definition above for self-fulfilling prophecy without using a dictionary. But, sometimes we get enamored with the capabilities of these new technologies and invent ways to further utilize them out of nothing, sometimes with diminishing returns.
We often see this in major business projects. Someone within an organization reads a “cool” article on a new handheld scanner and the next thing you know, there’s a newly funded project in the IT group. Once this happens, a project team is created, research begins, staff is added, devices are purchased, contracts are signed, and the idea now becomes self-fulfilling. Because it was once justified as a need, whether or not it actually was one, the project team must make it work. Then they begin to find other ways to justify the “need” for this device, and a vicious cycle is born.
This is a recipe for disaster and one of the major causes for project failures within business organizations. Organizational leaders must be cautious of this type of logic and justification. A much better approach is to clearly define a need in advance of any solution. Identify a real problem and then find a way to solve it. You may find that the solution you discover has additional benefits and will yield added returns, but you must be careful not to find a solution first and then look for a problem that it can solve.
Wikipedia defines a self-fulfilling prophecy as a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior.
We tend to agree with FleetOwner in defining new technologies like SaaS as important to helping logistics providers realize efficiencies and provide more value to their companies. In this story, FleetOwner outlines why technology is important.